How a late night obsession turned into a SaaS
You really shouldn’t have your phone in bed. But I can’t help myself.
Every night, long after I should be asleep, I find myself lost in an endless scroll. It’s not TikTok, Instagram or even X.
Sometimes i go for hours.
I have a confession to make: I doom-scroll real estate at night.
Gorgeous homes, dreamy interiors… and tragically, photos taken with a potato.
Why are these listings so bad? And more importantly, where are the professional photographers?
Curious, I dove into the r/realestatephotography subreddit.
Every other post sounded the same:
- “How do I find clients?”
- “Where do I get leads?”
And that’s when it hit me. There’s a real need here, on both sides.
- Agents want beautiful photos to help sell homes.
- Photographers want reliable, paying clients.
So, as an experiment, I created a Reddit ad with a bold title:
“Find Clients Here.” And promoted the Ad in the subbreddit
I expected a few clicks. Maybe a couple of curious photographers.
Instead, signups started pouring in.
That’s how PropPhoto.com was born.
A platform that connects real estate agents with vetted photographers, streamlining everything from discovery to delivery.
What started as a late-night obsession turned into a real product.
A SaaS business.
One that solves a real problem for real people.
And it all began with doom-scrolling